No More Passion for Fashion?
This one’s for the folks local to the Philadelphia area, and more specifically geared to folks who grew up watching television here during the swinging seventies. We are losing a pop culture icon, Ideal is closing.
For those of you with no idea what I’m talking about, Ideal was a clothing shop down in Hammonton, NJ on the White Horse Pike, on the way to Atlantic City from Philadelphia. Their commercials barely changed over the years but always featured the coolest jingle ever written. The jingle has even been immortalized in the shows of the Dumpsta Players.
Come on, folks, sing along one last time…
“It’s not a fancy salon,
It’s nothing but a quonset hut,
If you’ve got a passion for fashion,
And you’ve got a craving for saving,
Take the wheel of your automobile,
And swing on down to – Ideal!”
… and happily repeat until the end…
“The Ideal Manufacturing Company is on Route 30, the White Horse Pike in Hammonton, New Jersey, open every night and all day Sunday.”
We’ll miss you, Ideal!