No More Passion for Fashion?

This one’s for the folks local to the Philadelphia area, and more specifically geared to folks who grew up watching television here during the swinging seventies. We are losing a pop culture icon, Ideal is closing.

For those of you with no idea what I’m talking about, Ideal was a clothing shop down in Hammonton, NJ on the White Horse Pike, on the way to Atlantic City from Philadelphia. Their commercials barely changed over the years but always featured the coolest jingle ever written. The jingle has even been immortalized in the shows of the Dumpsta Players.

Come on, folks, sing along one last time…

“It’s not a fancy salon,

It’s nothing but a quonset hut,


If you’ve got a passion for fashion,

And you’ve got a craving for saving,

Take the wheel of your automobile,

And swing on down to – Ideal!

… and happily repeat until the end…

“The Ideal Manufacturing Company is on Route 30, the White Horse Pike in Hammonton, New Jersey, open every night and all day Sunday.”

We’ll miss you, Ideal!

About Glenn Walker

Glenn Walker is a professional writer, and editor-in-chief and contributing writer at Biff Bam Pop!. A blogger, podcaster, and reviewer of pop culture in all its forms, he's done stints in radio, journalism and video retail. Ask him anything about movies, television, music, or especially comics or French fries, and you’ll be hard pressed to stump him or shut him up.

Posted on March 27, 2008, in commercials, dumpsta players, ideal, television. Bookmark the permalink. 6 Comments.

  1. Wait- Ideal was open???Huh.

  2. ideal tribute pagepictures, mp3 of jingle, sheet music…

  3. I just got the word that the jingle will be back on the air for a commercial for the NEW OWNERS of Ideal, on WSJO SoJO 104.9 …… tom mcnally

  4. of all the archived philly tv clips on youtube, you’d think you’d see the “Ideal” tv commercial, yeah the one with the two women at the race track and driving a Lincoln I believe. SOMEONE please post it on youtube, you probably have it on VHS tape somewhere, get someone who knows how to convert to PC/Mac.

  5. IDEAL IS OPEN!!!!!!!!!!! Ideal never closed, it's open and doing better then ever..if you haven't been here in the last 2 years..swing on down! Or visit Also, stay tuned in to Lifetime and the Food Network, to see the jingle brought back to life in a commercial airing in June 2010!

  6. IDEAL IS OPEN!!!!! Ideal never closed, if you haven't been here in the last 2 years, swing on down! Or visit

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