Category Archives: marketing

The Big Contour

The change has been gradual over a couple months but now it’s fairly complete and I defy you to find the old-style two-liter bottles of Coca-Cola anywhere. In my opinion, this is a bad thing.

The ‘contour bottle’ ™ has long been a trademark of the Coca-Cola, for over ninety years as a matter of fact. Whether they ever trademarked it or not, the instantly recognizable package can not be mistaken for anything but Coke. They currently use it for all sizes of their plastic bottled containers – most recently as its two-liter size.

Coca-Cola claims it “offers a significant advantage for consumers beyond its classic good looks — it is also easier to hold and easier to pour.” I must disagree. Among the problems of this new bottle is the much smaller lip under the cap that makes it harder to grip than previously. The contour bottle is only easy to hold when one can grasp it with one hand, in my opinion, and that’s just not possible with the two-liter version.

My main gripe with the new two-liter contour is that it is almost one to two inches taller than the old standard bottle used for soft drinks. This makes it impossible to store vertically in my fridge, and I imagine, most refrigerators. It’s also too tall to fit in the fridge door.

It’s my hope that Coke will go back to the standard bottle, or at least give consumers a choice. After all, they have corrected mistakes before. Remember New Coke? Bottom line, I love Coke, and I prefer Coke, but I don’t mind Pepsi… and Pepsi will fit in my refrigerator door…



Soon, very soon, the SciFi Channel will become SyFy. Not only the logo, the taglines and paychecks, but the URL for the website as well. They mean business.

The folks at the network want to make more money, and apparently you can’t copyright or trademark the generic word ‘scifi,’ a term coincidentally originally coined by the late great Forrest J. Ackerman. So they have gone with the sound-a-like SyFy, and now they can make full and sole profits on SyFy t-shirts, thermoses and anything else they can think of. Here‘s the official press release.

Thanks be to marketing. If only Forrey had thought of that one all those years ago. Hmmm, maybe the new slogan should be “Imagine Greater… Profit…”