Category Archives: promotional stunts

The Event

Seems like since the success (and fall) of “Lost,” the various television networks have been searching for the next quirky overly hyped blockbuster. There have been a lot of attempts. “Fringe” has been, at times, interesting. “Flash Forward,” also on the ABC network came the closest in my opinion, but unfortunately it was canceled before it could really start rolling.

The newest contender, and the one that wins hands down in the overly hyped category at least is “The Event.” A lot of folks tuned in for that first episode just because they had been hammered for months with constant advertising by NBC of “What is The Event?” with the weird stylized backwards ‘E.’ When the pilot aired, it was bad, except for the last two minutes.

As a matter of fact, I thought it was so bad that it was almost unintentionally funny. The flips back and forth between scenes and time frames got to be monotonous after a short while. It became a joke. If the producers were planning to do an outright parody of shows like “24” or other such one hour drama thrillers, they succeeded too well.

The hook, that last two minutes of the pilot, that dramatic special effect that comprised the cliffhanger rocked the house. It was reminiscent of the final moment of the first episode of “Heroes,” shock and awe. Two problems with that – following episodes got weaker and weaker with their cliffhangers, and much like “Heroes,” it could not top that moment. That NBC used that moment to hype the next episodes didn’t help either, especially in a world of Tivo and DVR, where that commercial spoiled it for most of the nation.

“The Event” in the weeks that followed lost much of its audience. It might be an interesting concept, but unless they keep our attention on a regular basis, I see it as the next “Heroes,” and not in a good way.

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Avengers Day

Marvel Comics has designated May 19th as Avengers Day. So, what better way to celebrate Avengers Day than to check out what’s going on at Avengers Forever?

Avengers Forever is the website dedicated to all things Avengers and Avengers related.

On the website you will find:

Character Profiles – All the info and details you could ever want about every Avenger and Avengers-related character, literally Earth’s Mightiest Database.

Reviews of Current and Older Avengers Titles – The AF Staff reviews the comics as they are released and also looks back on issues of the past. One of the most comprehensive review sites on the ‘net.

Interviews – The AF Staff interviews the creative folks responsible for bringing us the Avengers today and the last four decades.

Fan Fiction – Earth’s Mightiest Fans continue the unofficial adventures of the Avengers in prose, in some of the best fan fiction on the ‘net.

Desktop Wallpaper and other free downloads like Avengers membership cards and computer icons and cursors.

Back Issue Database – Ever wonder what happened in Avengers #106? Find out here!

Articles Database – written by some of the Earth’s Mightiest Fans.

Even a Chatroom – talk live with Avengers fans from all over the world, as well as creators and other special guests.

…and most importantly, the Avengers Forever Forum. Not just a message board, but a unified community of lovers of the comic book artform and especially Marvel Comics’ Avengers. This worldwide community discusses the characters, stories and history of the team in a friendly and civil manner, all true fans and all united in their love for the Avengers. There are even polls, trivia, contests and much much more. What are you waiting for? Join the discussion today!

And don’t forget to check in at your favorite comics shop today to celebrate Avengers Day!


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Cartoon Bunny

Next week, Playboy will be featuring something quite different on its cover – a fictional character, even better than that, a fictional animated character – Marge Simpson. This will be the first time in the magazine’s history an animated character has been on the cover.

Obviously this is a stunt to promote the 20th anniversary of “The Simpsons” on Fox, but one has to wonder if a better choice might have been made – maybe the mom from “Family Guy” or Wilma Flinstone or Judy Jetson if we’re talking mainstream animation. Going off the beaten path a bit, what about Lara Croft? How about the robot chick from Ghost in the Shell? AEon Flux?

The November 2009 issue of Playboy hits newstands on October 16th and also features Tracy Morgan, Benicio Del Toro and new fiction by Stephen King.

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New York’s New Mayor

Man, Spidey just can’t get a break!

AM New York breaks the news of Marvel New York’s new mayor, the story from Newsarama is here. Poor Peter Parker…